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Brand Story

It is said that the daughter is the soft part of the father's heart. For a period of time, Mr. Ke noticed that his wife was frowning. It turned out that he was distressed about not being able to choose a suitable and comfortable underwear for his daughter. Some of the inferior fabrics also caused his daughter's skin to become allergic and red, which made Mr. Ke very worried. His wife took him to several lingerie stores, but never found a product that he could trust. There are not many brands on the market that specialize in girls' underwear, either because the fabric is not good or the cup shape is not exquisite. Long term wearing can cause deformation of the child's breasts and even affect their body shape. As parents, there is never any room for compromise when choosing products for their children. Therefore, Mr. Ke, as a cotton product manufacturer, decided to independently research and develop, and a girls' underwear brand called "Yilanfen" was born from then on.

Starting from the intimate feeling of the girl, the quality of the product and the experience of wearing it are crucial. Mr. Ke is unwilling to compromise the craftsmanship in order to save costs. He has flown abroad 13 times, accumulating over 30000 kilometers of mileage, in order to learn from advanced foreign technologies; He established an elite R&D team, using mild materials and environmentally friendly dyeing processes, repeatedly considering the suitable design for young girls' development, and personally inspecting and accepting every step to ensure the safety and comfort of the product.

The healthy growth of children is priceless, and every inch embodies the craftsmanship concept of the Yilanfen brand. This is Mr. Ke's consistent proposition, which has also contributed to Yilanfen's good reputation and recognition in the market. The brand has been established for ten years now, and the little love from the past has now converged into a sea and turned into wings, providing protection for the growth of young girls. Mr. Ke believes that taking "not paying attention to details" as the foundation of Yilanfen's management is precisely because he interprets the voice of being a parent. Even in ten or twenty years, he will still wholeheartedly uphold his quality and continue to convey this care.

Corporate History


2002

Mr. Ke Qinghai, the founder, founded a factory mainly engaged in OEM manufacturing of underwear

2008

The company's development has entered an upward trajectory and officially launched the exclusive brand for girls - Yilanfen

2012

Cooperate with the Hong Kong Institute of Fashion Technology to establish the Girls' Underwear Health Industry Research Institute, officially becoming the only designated school enterprise cooperation unit in the lingerie industry by the Hong Kong Institute of Fashion Technology

2013

Preparing for a public lecture on caring for the physical and mental health of young girls

2014

The public welfare lecture on caring for the physical and mental health of young girls has officially launched a nationwide tour.  

2021

New factory completed

Take it to a new level

6S production site management jointly builds an efficient and orderly production site, strengthening the soft power of the enterprise.

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Factory strength

Self owned factory implementation

Raw material procurement → online production → product quality inspection

Full process control.

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23 years of vertical deep cultivation

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Provide full industry chain services:

From design drawings/samples → pattern making → fabric and accessory procurement → mass production → quality inspection and packaging

Design Strength

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Agile design and development capability

Latest Fashion Items

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23 years of vertical deep cultivation

Market Frontier Insight

60-80 new products are developed annually, covering seasonal changes and trending hotspots

Tailored exclusive design solutions to ensure compatibility with brand characteristics and help stand out in market competition

A professional team of designers rooted in the forefront of fashion in Guangzhou, always keenly following market changes and accurately grasping trend trends.


SHANTOU HUIHAI TEXTILE TECHNOLOGY CO., LTD.

Tel:86-13267768887

Fax: 0754-81888928

Add:Huihai Textile, Kewei Village, Chendian Town, Chaonan District, Shantou City, Guangdong Province, China

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